Stop managing separate B2B and D2C stores.
Give wholesale and retail customers different pricing, catalogs, and buying experiences—all from one Shopify store.
Modern Lounge Chair
Different customers need different buying experiences.
Same store, same products. A completely different journey depending on who's buying.
Shop as an individual
Browse the public catalog with standard pricing and simple checkout.
Shop as a business
Access exclusive pricing, buying rules and faster ordering tools.
More customers. More orders. More complexity.
Simple and easy to control.
Everything you need to support modern B2B buying.
Expand a category to explore what's inside.
Create branded wholesale application forms on your storefront.
Review and approve wholesale applications before granting access.
Control which products and collections each customer can access.
Show only relevant product variants to specific customer groups.
Require login or approval before displaying wholesale pricing.
Set specific prices for individual customers or customer groups.
Automatically apply discounts at predefined quantity breaks.
Assign negotiated pricing to wholesale buyers.
Search products and build large wholesale orders faster.
Set minimum purchase quantities for products or customer groups.
Manage multiple buyers, roles, and purchasing permissions under one company.
Allow buyers to quickly reorder from previous purchases.
Display tax-inclusive or tax-exclusive pricing based on customer requirements.
Configure wholesale-specific shipping conditions and restrictions.
Support payment terms and delayed payment workflows for approved buyers.
Additional wholesale operations are being evaluated based on merchant feedback and business requirements.
Tell us how your business operates. We're actively expanding wholesale capabilities based on merchant requirements.
Build your wholesale experience without rebuilding your operations.
Manage wholesale customers, pricing and ordering workflows without disrupting how your business operates.